• Soffe Photo Shoot | Hot Neon Colors

Planning for the upcoming photo shoot has me thinking back to the current collection’s shoot. If you have been into a Sports Authority or Dick’s Sporting Goods store, then you have most likely seen some pictures.

 It was the hottest day of the summer! We shot in July with an early morning call time. By the time the models were prepped, we were starting to sweat.

 The heat took all our energy. The models were awesome. They kept going, running and jumping. We invested heavily in water! The intensity from the sun was heightened by our bright summer colors – neon pinks, summer greens...

My favorite piece is the burnout tank top. Pair it with a bright color Sports Top and our Team Shorty Short for an awesome workout outfit. Hoping this year is not so hot!

Keep Rockin’ and Be Awesome.

Marketing Manager